The majority of Bournemouth's 4 million visitors approach the seaside town via the A338 from the north.
The linear nature of the town relative to the beach means many people turn off towards the coast before reaching the town centre and the town wanted to find a way of creating a sense of arrival.
Following involvement in reviewing the town's pedestrian wayfinding Bournemouth Borough Council asked Lacock Gullam to look at how and where they could create a gateway that would welcome its visitors.
Having established a location a number of aspirational concepts were put forward for consideration.
The final design consisted of upgrading the ideally located pedestrian footbridge and attaching internally illuminated messages to both sides. The concept was selected on the basis of minimising cost and maintenance whilst maximising impact.