Transport for London and its bus shelter advertising partner Clear Channel are responsible for over 11,000 bus shelter sites across the capital.
Lacock Gullam has worked with Clear Channel for many years developing a variety of street furniture projects for a number of cities; and close collaboration with Adshel and Transport for London (TfL) has led to the development of several London bus shelter concepts.
Landmark London is TfL’s current shelter being deployed across the capital’s bus infrastructure. The concept design, conceived by Lacock Gullam, builds on the existing Landmark shelter range; introducing a new design of roof together with further innovative solutions to satisfy the user’s desire for shelter and information.
The roof design is intended to echo and evolve TfL’s brand aesthetic whilst integrating stop identification information and options for solar powered lighting and future technologies including CCTV, audio and WiFi systems.
In addition to being being evolved as a highly modular system, meaning the design is capable of a wide range of on street configurations, the Landmark London shelter range assimilates a number of ideas first proposed in the development of an earlier concept, the Voyager shelter, and thinking put forward in
Lacock Gullam's response to a Transport for London bus shelter competition.
These ideas included the new one advertising bay wide courtesy shelter which, through maximising revenue potentials from advertising, provides shelter and user information where previously provision was not viable.
Other innovative user centric design propositions included integration of both transit and pedestrian orientated information (Legible London), improvements to the openness and lighting within the waiting environment and developing a design that is easy to deploy and maintain.